Q 1. (Chapter 3, Question1) What are the most important countries in which a global business should participate today, and why? What will this list of countries look like in 5 years’ time? What will it look like in 10 years’ time? 2. (Chapter 3, Question 2) How should a company select countries for market participation? 3. (Chapter 4, Question 1) What is the difference between a local product and a global product? 4. (Chapter 4, Question 6) Which service elements are easier to standardize globally?
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